Fractional CMO · Cybersecurity

Fix your pipeline. Clarify your message.
Build a marketing engine that actually scales.

Fractional CMO support for early and growth-stage cybersecurity companies.

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I’ve been a full-time and fractional marketing leader at security brands you know.

RSA RSA
Symantec Symantec
PGP PGP
HackerOne HackerOne
Imperva Imperva
Synack Synack
CyCognito CyCognito
Why growth stalls

Here are the reasons growth stalls.

These can all be fixed with focus.

No one knows who you are

Pipeline is inconsistent or unpredictable

Messaging doesn’t resonate with buyers

Marketing and sales aren’t aligned

Too many vendors, not enough results

AI is changing GTM, but there’s no plan

What I do

How I can help you


01

Positioning & Messaging

Create a clear, differentiated story. Back it up with a business case that just makes sense. Tailor it to your buyer.

02

Pipeline Engine

Focus on the marketing channels that convert. Shift budget from the ones that don’t. Make sure the lead-to-close process is airtight.

03

Execution Model

Fix the team structure, justify agencies, and rationalize marketing spend. Define targets and handoffs so sales and marketing work better together.

How it works

I work directly with the CEO and revenue leaders to fix marketing problems.

I can run the marketing department on an interim basis or dedicate a few days a week to your company, depending on what you need.

Step 1

Assess Situation

Deep dive into the numbers. Interviews with key stakeholders. Research competitors and market.

Step 2

Develop Plan

Develop a plan to address the most pressing issues — prioritized for speed and impact.

Step 3

Execute & Grow

Implement the plan. Measure and tweak as needed. Manage team toward growth.

Ready to talk?

Schedule a call and we can talk about how I can help.

Schedule a Call