I worked at RSA when our whole conference fit inside the Fairmont on top of Nob Hill. Now it spills out of Moscone and takes over half of downtown San Francisco for a week. Cybersecurity marketing has come a long way in those twenty-plus years. The budgets are serious, the talent is the best it's ever been, the craft is real. Which is exactly why it's so maddening to watch so many cybersecurity marketing teams just doing the same old same old. Coasting. Trying to shortcut their way to the … [Read more...]
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