AEO is quickly becoming one of the best-performing channels in B2B marketing. So why are so many CMOs understaffing it? I see it again and again. AEO gets handed to the SEO lead. Someone buys a monitoring tool. Then everyone waits for results. That's a big mistake. And it gets more expensive every month. Any marketing team not practicing AEO in 2027 will be at a competitive disadvantage. Yet plenty of CMOs are still researching it. Or considering it. Meanwhile, prospects are learning about … [Read more...]
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